Where to Send Your News Or Press Releases
Where and how to send your release. The first thing I'm asked by people doing publicity for the first time is "Does your directory list e-mail addresses?" Their main interest is sending their release to as many places as possible at no cost. They are then puzzled why so many editors become irate, accuse them of spamming and ask them never to send them anything again. Use commons sense. Don't send your announcement about a fund raising car wash for the Boy Scouts in Dublin, Ohio to a radio station in Florida. Don't alert the editor of a plumbing trade magazine about a new restaurant opening. Don't send a weekly community newspaper anything except local news or events that will impact them directly. Don't expect TV stations to be interested in your new website devoted to collecting seashells. I think you get my point. You can't go wrong if you print your Free Press Release Service and put a postage stamp on the envelope. It will also force you t...